Delivering the Highest Standards of Sales, Technology and Support for Your Business
Spend your time running your operation, not running around town. Valley dealers know how important your time is, so let our factory-trained dealer technicians assist with your irrigation needs.
To keep our dealers at the forefront of the industry, Valley offers continuing education opportunities across the country during the off-season. These schools and specialized events offer an intensive combination of online lessons, classroom-style teaching, and hands-on practice for both the beginning and advanced dealer. The curriculum changes to address current trends or issues in the irrigation industry, competitive information and advances in technology.
But our dealers aren't just getting new skills from Valley, they're also attending business and technical seminars held by accredited institutions to ensure they have the latest skills and techniques needed to provide you outstanding customer service.
Every year, Valley customers complete surveys on the performance of their local Valley dealers in three key areas: service, parts, and sales. Through our growers' voices, as well as through other activities and continued education, top-performing Valley dealers are elevated to the prestigious tiers of our Performance Program.
What Makes a Performance Dealer?
It's all about continuous improvement to satisfy customers like you. The Performance Program dealer status isn't decided by Valley, it's decided by what our growers say. Learn more about what makes our dealers the best on our Performance Program page.
Growers like you are increasingly relying on technology to help improve the efficiency of their irrigation.
As a continuation of the Valley commitment to superior service, we have instituted a program to assure local Valley dealers can steer you through potentially overwhelming technology options and help you find the right solutions for your operation.
This is called the Certified Technology Advisor (CTA) program. Through a combination of classroom training, documented field experience, online courses and a comprehensive exam, those who earn the CTA designation have demonstrated expertise in:
The CTA program is just the latest step in our ongoing commitment to remain the leader in irrigation. For more information, please contact your local Valley Dealer.